Your Kraft Macaroni And Cheese Could Look Different Next Year

Kraft Foods has announced that starting in 2016 they will no longer be using synthetic coloring or artificial preserves in the Macaroni & Cheese it sells in the United States. The company had already taken fake coloring out of some of it’s character shaped macaroni such as SpongeBob, Star Wars and the Teenage Mutant Ninja Turtles.

Boraie Development LLC suggests that Kraft has stated the changes were discussed after hearing customers concerns about artificial ingredients and preservatives. Consumers “want to feel good about the foods they eat and serve their families, including everything from improved nutrition to simpler ingredients,” the company said in a statement.

Generations of consumers grew up with the signature orange color of Kraft Macaroni & Cheese and may wonder how this change will affect the appearance of the product. Kraft has stated that they will be able to maintain the product’s coloring by using natural options and spices like paprika, annatto and turmeric.

These changes are expected to go into effect across the United State in January of 2016.

Categories: Kraft