Susan McGalla’s Strong Points

Susan McGalla is my role model. I adore her strong presence for females in the corporate industry. She has become one of the best representatives of females that are able to make decisions and build company revenues. Susan has become one of the most sought after executives of her time. She has become a marketing genius that has managed to provide a sound roadmap for lots of companies that were previously failing. This is the thing that separates her from many of her peers. She has years of experience and the insight to help companies evolve. Susan McGalla of PHX-Corporate has become a master because she knows the retail industry quite well. There is a lot to be said for a CEO that can make a company that was a multimillion dollar company turn into a multi-billion dollar company. The thing that has impressed me and a lot of others about Susan is her ability to juggle all the things that have become part of her life. She is a mother, and his presence has its own set of challenges. There are also people that have seen her over the years as one of the top female executives according to ireport.cnn in the industry that is dominated by men. This is another outstanding achievement. The fact that she has been able to master so many different things and still maintain this makes her one of the best when it comes to corporate executives that show leadership. I really believe that her work history is important for many other females like myself that are interested in studying marketing. There is always a lot of talk and marketing classes about the 4P’s of marketing. Throughout marketing most people are going to put their time into finding ways to cut costs and present products in a way that can also save money. This is the thing that most companies have a problem with. Even though Susan McGalla as a strong background in branding and building custom service she is also linked to a very high level of finances as well. A person that is in the world marketing cannot overstep their bounds and lose sight of the cost that comes along with marketing. That is what Susan has become good at. She knows Whether an advertising strategy is effective or ineffective. She knows how to cut costs and trim budgets on advertising that just isn’t working. This is why her skills are so increasingly important in a world of fickle consumers that change their minds often. Susan McGalla is an interesting person to discuss because she represents an alternative marketing strategy that a lot of companies cannot fully understand at first. Many companies that are unfamiliar with what it takes to market products will throw more money into brand building that really isn’t effective. What Susan does is cut cost first and then determine what is not working in concerns with the overall marketing strategy. This is a much more effective way to analyze profitability in the industry.

Categories: Female Executives
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