Kate Hudson’s Fablectics Usurping The Competition As The Premiere Activewear Brand

Kate Hudson has had impressive success with her Hollywood career, but what is more impressive is her partnership with JustFab Inc. Co-CE0s, Don Ressler and Adam Goldenberg. They launched Fabletics as part of the TechStyle Fashion Group which is an e-commerce titan with a proven track record of winning. They wanted to address the hole present in activewear.


*Fabletics Beginnings

In 2013 Fabletics was launched and by 2016 had an incredible 43% increase in sales. In that short span of about 3 years, they had maneuvered in $250 million dollars in revenue. Its membership is worldwide and ever growing.

*21 million twitter followers


*VIP membership (starting at $49.00)


*The Reverse Showroom Technique and Process

Fabletics has reached huge success due to its implementation of the reverse showroom technique. This process involves consumers visiting various online sites, stores, and markets in search of the best deal for a product or service. Fabletics went from e-commerce to brick-and-mortar to the amazement of many business professionals. They believe consumer loyalty has been a big factor in their success. They offer a great diversity of sizes that they formulated that extend from XXS to 3X giving reach to a wider audience. If you’re not a member you can sign up at any of their physical locations while you’re there window shopping.


*David vs Goliath = Fabletics vs Amazon

Amazon currently dominates 20% of the e-commerce fashion field. That is almost as impressive as Fabletics growing to where it is in such a short amount of time. It began pulling out in front of the pack of the evolving activewear market due to its brand’s message, convenience, and perks. When you receive high-quality products consumers don’t mind paying more, but with Fabletics you get high-value out of their products. Clothes that will last at a very accessible price point is a no-brainer. Fabletics is on its way to becoming an iconic brand due to a great business model. Gregg Throgmartin, General Manager, Fabletics, “Our membership model is what allows us to offer personalized service and on-trend fashion at half the price of our competitors. It’s just a lot easier to make people happy when you know who they are and what they want.”



*The joint collaboration of Kate Hudson and international superstar Demi Lovato was celebrated at their launching with Hollywood celebrities, spectators, and plenty of paparazzi. Lovato said what is most important to her is what they stand for and that is the inspiration. Empowering women regardless of size or shape, whom or what. When it comes to selection and style you’ll be busy shopping for a while and they have a great customer service team that will ensure you have a pleasant experience because they are dedicated to quality.


*Please, you owe it to yourself to check out Fabletic’s Lifestyle Quiz & check to see what workout gear suits you best from Fabletic’s stylish and comfortable selections. They are currently offering a $19.00 (a $49.00 value) outfit for all VIP members.


The Growth of Fabletics

There are a lot of people who have a dream of starting a business. However, starting a business is never easy. There are a few people who are able to make that dream a reality. Fabletics is a great example of a small company that has started out strong in the industry. This is an athletic apparel company that is focused on delivering value for customers. If you want to start a company, this is a great place to look for guidance. Not only is this company financially viable, but they are investing into the lives of others as well.




From the time the company was started, Fabletics has been all about offering great products for a value to customers. If you want to invest in a great company that is growing, Fabletics is a great example of that. Even though the company has grown rapidly, it is still concentrating on how to make the user experience better. The growth of online retail has been difficult on a lot of traditional retail companies. However, Fabletics is still a company that is growing because it has a huge online presence that customers love to use and interact with.




With any business, the most important aspect of success is the finances. There are a lot of great companies that have quality products, but without strong financial statements the growth will not last. Fabletics makes a lot of money on each transaction, and this is allowing them to invest the margins back in the business. Over time, it will be interesting to see where Fabletics goes next with their business goals. A lot of people today are worried about whether their own business will last. Having a strong cash flow statement and emergency fund can help greatly in this area.


Future Plans


In the coming years, Fabletics plans to continue to invest in products and technology to drive growth. Customers are willing to pay a little extra because of the higher quality products used in the clothing. If you want to invest in a great company, Fabletics is the perfect option for you.

Categories: Fashion

Fabletics is the Best in Fashion

There’s no doubt that Kate Hudson has one of the best healthy, athletic bodies in the business. Maybe that’s why the gorgeous actress has finally teamed up with the right people to launch a stunning swimwear collection from Fabletics, available mid-April. We’ve already seen the gorgeous pieces from her Fabletic fitness line, and this sporty-chic ocean wear is just the icing on the cake, and you know what we mean.

According to Elite Daily, Kate is also adding a collection of lovely, complementary dresses that will look fab on all women, from XXS to XXL. The actress gave out more details in a recent press release:

“Summer is my favorite season, so it was exciting to create our new dress and swim collections,” Hudson revealed about the line. “Our design team also worked hard to perfect the swim styles. TheyÕre sexy and stylish, but comfortable to wear, and we have styles for every body type.”

Kate Hudson is a fun, happy woman who enjoys life and staying active with her two adorable boys. Her latest line is all about bold prints and vibrant colors that flatter a woman’s body and skin tone. Kate co-founded the company which comes under the JustFab umbrella, featuring an “innovative, high-quality athletic wear & accessories line,” as described by the company’s presence on popular social media like Twitter.com.

Fabletics offers a unique shopping experience as an online subscription retailer. The website offers members personalized sportswear outfits chosen for them based on their lifestyle and fashion preferences. It takes the guesswork out of the buying and delivers great style and fashion at an affordable price – https://www.youtube.com/user/Fabletics.

Elite Daily says Kate’s new swimwear line features tropical, nautical and tribal designs that look chic at any ocean around the world. Plus, these pretty pieces are friendly to the environment, constructed of high quality, recycled fabrics. Best of all, the swimwear offers UV protection from the sun.

What more could you ask for?

Alright, maybe we’d all like to be Kate Hudson, but if we can’t, at least we can dress like her in the sassiest sportswear around.

Categories: Fashion
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