Don Ressler and Adam Goldenberg: The Secret to Fashion Business

What it takes to succeed is the ability to have a strong drive and will to make it. It doesn’t matter that you are inexperienced or do not have enough capital to kick-start the business idea. Don Ressler and Adam Goldenberg believe in this philosophy and that’s why even though the two initially had little information about fashion, it did not deter them from founding Techstyle Fashion Group. The brand consists of membership clothing and beauty accessory lines. What drove them to realize this fashion dream was the strong drive they had and consumer awareness. The two are very keen on what the consumer is using or need.

Don and Adam Business History

Adam Goldenberg got into the online business at a very young age. He founded his first company, Gamers Alliance at the age of 15. The company was designed as an advertising gaming Website. In 1999, Adam sold Gamers Alliance to Intermix Media and he was offered a Vice President position at Intermix. By the age of 20, Adam was the COO of the brand. Don Ressler followed a similar path to get to Intermix. He also got into the online business at a young age. His first website company known as was purchased by Intermix in the year 2011. By then, Don had raised enough capital in the online brands. Working as colleagues at Intermix Media, Don and Adam became close and their friendship grew. In 2006, the two founded Intelligent Beauty, an e-commerce company. They formed different fashion brands in the online platform ever since.

Founding of Techstyle Group

Before Techstyle, the dream started with JustFab, a clothing brand for specific members. The members had subscribed for athletic clothing each month. The global acceptance of JustFab attracted Matrix Partners who came in as active funders. In 2016, JustFab rebranded and the name changed to Techstyle. The name was derived from the love Adam and Don had for fashion and technology. Techstyle is basically a blend of the two. The company stands out from other brands in their unique fashion style which is easy to recognize. The founders, Don and Adam are committed to social responsibility. They are very dedicated to giving back to the community through fashion.


According to Don and Adam, the future of Techstyle is bright. The two are determined at making their company a top global clothing and accessory brand for women. Their mission is to make Techstyle products great in look and quality.

Read more about Adam Goldenberg:

Categories: Fashion Technology