Kate Hudson’s Fablectics Usurping The Competition As The Premiere Activewear Brand

Kate Hudson has had impressive success with her Hollywood career, but what is more impressive is her partnership with JustFab Inc. Co-CE0s, Don Ressler and Adam Goldenberg. They launched Fabletics as part of the TechStyle Fashion Group which is an e-commerce titan with a proven track record of winning. They wanted to address the hole present in activewear.


*Fabletics Beginnings

In 2013 Fabletics was launched and by 2016 had an incredible 43% increase in sales. In that short span of about 3 years, they had maneuvered in $250 million dollars in revenue. Its membership is worldwide and ever growing.

*21 million twitter followers


*VIP membership (starting at $49.00)


*The Reverse Showroom Technique and Process

Fabletics has reached huge success due to its implementation of the reverse showroom technique. This process involves consumers visiting various online sites, stores, and markets in search of the best deal for a product or service. Fabletics went from e-commerce to brick-and-mortar to the amazement of many business professionals. They believe consumer loyalty has been a big factor in their success. They offer a great diversity of sizes that they formulated that extend from XXS to 3X giving reach to a wider audience. If you’re not a member you can sign up at any of their physical locations while you’re there window shopping.


*David vs Goliath = Fabletics vs Amazon

Amazon currently dominates 20% of the e-commerce fashion field. That is almost as impressive as Fabletics growing to where it is in such a short amount of time. It began pulling out in front of the pack of the evolving activewear market due to its brand’s message, convenience, and perks. When you receive high-quality products consumers don’t mind paying more, but with Fabletics you get high-value out of their products. Clothes that will last at a very accessible price point is a no-brainer. Fabletics is on its way to becoming an iconic brand due to a great business model. Gregg Throgmartin, General Manager, Fabletics, “Our membership model is what allows us to offer personalized service and on-trend fashion at half the price of our competitors. It’s just a lot easier to make people happy when you know who they are and what they want.”



*The joint collaboration of Kate Hudson and international superstar Demi Lovato was celebrated at their launching with Hollywood celebrities, spectators, and plenty of paparazzi. Lovato said what is most important to her is what they stand for and that is the inspiration. Empowering women regardless of size or shape, whom or what. When it comes to selection and style you’ll be busy shopping for a while and they have a great customer service team that will ensure you have a pleasant experience because they are dedicated to quality.


*Please, you owe it to yourself to check out Fabletic’s Lifestyle Quiz & check to see what workout gear suits you best from Fabletic’s stylish and comfortable selections. They are currently offering a $19.00 (a $49.00 value) outfit for all VIP members.


Nihiwatu Resort, Chris Burch’s Investment Crown Jewel

Christoper”Chris” Burch is a prolific entrepreneur and investor, dipping his hand in a variety of industries from fashion, technology, and most recently, hospitality. During a career spanning more than 40 years, Burch has had a hand in the rise of over 50 companies, most notably luxury retail brands Tory Burch and C.Wonder, and Faena Hotel + Universe, Cocoon9, ED by Ellen DeGeneres and Voss Water.


Burch’s entrepreneurship journey started when he was an undergraduate student at Ithaca College in 1976. He and his brother, Bob, started clothing company Eagle’s Eye from a 2,000 dollar investment. They were able to expand the venture into a 165 million dollar business, which was later acquired by Swire Group. After this, Burch was able to grow his fortunes by being one of IPO success Internet Capital Group’s earliest investors.


Chris Burch attributes his successes to a unique understanding of consumer behavior, extensive experience in utilizing efficient sourcing and direct-to-consumer infrastructure, as well as an innate ability to find the right balance of innovation and implementation. He has been able to apply these principles in his latest foray into investment: hospitality.


Chris partnered with James McBride, a renowned hotelier, in 2012 for this latest venture. They purchased a beach hostel on the remote island of Sumba in Indonesia. They then poured 30 million dollars into renovating the hostel and transforming it into a five-star resort called Nihiwatu. The resort reopened its doors in 2015 go rave reviews: by 2016, it was voted the “best hotel in the world” by Travel + Leisure.


Nihiwatu, fondly called “The Edge of Wilderness” by the locals, is located on Sumba’s western coast. The resort has a total of 27 private villas, each with a plunge pool with views over the adjacent Nihi Beach and the Indian Ocean. When not spending time in Miami of the Hamptons, Burch resides in Raja Mendaka, his private villa in the resort.


Traditional Sumbanese antiques, Ikat prints, and local woods are featured throughout Nihiwatu. The resort offers beach and room spa treatments, offers yoga sessions at the wellness center, and unparalleled surfing opportunities at the beach. Vacationers can also explore the nearby blue lagoon and waterfalls, as well as ride horses from the resort’s stables.


During the low season, the price for a villa starts at 750 dollars per night, while Burch’s private five bedroom estate goes for about 14,000 dollars per night during the high season. Since it began operations in 2015, the resort has become the island’s main source of employment. A significant portion of its profits are donated to the Sumba Foundation, which funds programs focused at uplifting the local community.


Currently, Burch and McBride are looking to expand and develop more resorts in Nicaragua and Costa Rico. Their target market for these new ventures is the millennial traveler.



Categories: Fashion Designer