An Overview of Jose Borghi’s Influence in the Advertising Industry of Brazil

Jose Borghi, the man credited with the creation of Borghi Lowe, cannot miss out on any list looking at the most influential advertisers present in Brazil. He has created advertising campaigns that generated huge repercussions and remain unforgettable until this day. One of his memorable advertisements remains the mammals of Parmalat where he featured children wearing costumes that resembled stuffed beasts as they sang unforgettable jingles.

How Did it All Start?

Jose Henrique Borghi started off his career in a rather unconventional means. He did not clearly know what he wanted to do with himself in future when he was tackling junior high. Luckily, he had the opportunity to accompany his sister to a performance that took place at the Castro Neves Theater. The performance itself featured awards on display in Cannes. This performance greatly inspired him to join the Brazilian advertising industry. He chose this career path not knowing that one day he would be the person scooping one of the various Cannes Lions that were available then.

Starting Off

Jose Borghi hails from Presidente Prudente and graduated from PUC Campinas,. While here, he studied Advertising and Propaganda. He held down the first job in 1989 at Standart Ogilvy. He performed his duties well and this saw him passing over various great agencies like Talent, DM9/DDB, Leo Burnet and FCB. He founded his own ad agency, BotghiERh, which he started in conjunction with his friend Erh Ray. Jose Borghi recalls they did not have any investors, godfathers or the backing of any bank. The duo started from scratch but worked extra hard to building their company, which Mullen Lowe later purchased and changed its name in December 2006 to Borghi Lowe. The agency then merged with Mullen Lowe and acquired a new identity, Mullen Lowe where Borghi acts as the co-CEO together with Andre Gomes. Mr. Jose Borghi is famed for showing remarkable persistence during the hard times and for being a go-getter.

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Jose Borghi Improves South American Advertising

Jose Borghi is the CEO of Mullen Lowe, and it is one of the fastest-growing advertising agencies in the world. The agency has been built using the business prowess that Jose has gained over the years, and he became the CEO after a large merger. This article shows how Jose has done the work required to grow this company into one of the finest in its field.

#1: Worldwide Advertising

Mullen Lowe started in Brazil where it was one of the leading advertising gencives in South America. They have grown the company quite a lot over the years, and he wants to see the company build its international customer base. They have done so with international offices, and the company brings its distinctive international flair to a business that has been essentially American.

#2: Supporting The Brand Of The Client

Supporting the brand of the client is the goal of Mullen Lowe, and Jose looks into his partnerships to ensure that all the companies he partners with to learn how they may be served best. He works quite hard to serve each new client, and he directs his staff to offer the finest customer service possible regardless of the circumstance. Click here to know more.

#3: Giving The Client Better Creative Services

The creative services that are offered to the client will help with artwork and creation for the campaigns. Jose watches over all campaigns to ensure that they are done properly, and he wishes to show his clients a simpler way to care for their companies. He knows that there are a number of things that may be done to help each client, and he wants to see his clients prosper with a campaign that they will be proud of.

Jose Henrique Borghi is an advertising expert. Mullen Lowe offers the finest advertising services to a world of clients.