Trend Setting Shopping Malls JHSF Has Developed under Jose Auriemo Neto’s Leadership


Jose Auriemo is a prominent entrepreneur and real estate investor that has guided JHSF Company to Brazil’s leading Real Estate Company. Today the company operates four distinct business units which include residential and commercial developments, hotels, restaurants, shopping malls and a planned executive airport that will connect Sao Paulo to the major business destinations in the world. Here is a look at JHSF’s pace-setting shopping malls.

Shopping Cidade Jardim

The mall is part of Sao Paulo’s Parque Cidade, a luxurious JHSF mixed-use development. The shopping mall is the first of its kind to utilize natural light in its illumination. The design of the stores ensured they faced the gardens. It is also prominent for its specialty in excellent services and cuisines. Besides, Cidade Jardim is the only store in the South American country that stocks all the five most prestigious brands in the world. The brands include Gucci, Luis Vuitton, Chanel, Hermes, and Prada. Jose Auriemo Neto signed the partnership with Hermes in 2009.

Shopping Bela Vista

Jose Auriemo Neto launched the mall in 2002 in Salvador. It is also part of JHSF’s large scale mixed-use development known as Horto Bela Vista. Horto Bela Vista comprises of schools, 19 residential buildings, commercial buildings, leisure clubs and a hotel.

Shopping Metro Tucuruvi

The mall is among the most innovative JHSF’s ventures. The design of the mall integrated it with the local bus terminal and the subway. The idea for the integration was motivated by the observed success when Shopping Santa Cruz integrated with public transportation. Santa Cruz was the first shopping mall by JHSF and Jose Auriemo’s first venture in the retail industry. In December 2016, JHSF sold Metro Tucuruvi.

Shopping Ponta Negra

Shopping Ponta Negra also began operation in 2013. It is located in Manaus and hosts a vast range of stores and brands. The mall boosted the quality of life in the city. Catarina Fashion Outlet is another mall in JHSF’s portfolio. It is part of JHSF’s Catarina development in Sao Roque. The project is also expected to have a private business airport, convention centers, schools hotels and a hospital.


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