The Goettl company is a air conditioning company that specializes in provided the best services at the most inexpensive price. When Ken Goodrich, the current owner of this company, purchased Goettl Air Conditioning, he admitted that the company lacked a vision and lacked the ability to expand the company to become something great. With the lack of vision, the lack of confidence, and the lack of a competitive drive, other competitors would have likely put this company out of business back in 2012. However, with Ken Goodrich at the helm of this company, the company was back on track within 18 months of hard work and a new change. This company has improved so much that by 2014, the company had made a $20 million revenue. With was almost double of what the initial profit was in 2012 which was a mere $11 million.
What led to the change in his company was giving every single worker a vision for the company and giving every single employee something to work for. Before Ken Goodrich, the business did not even know or understand how to handle criticism. With the help of Mr. Goodrich, his team members have learned that criticism is always a part of the job and is exactly what should be used in order to make a company great again. Back in 2012, the loss of the company’s culture was evident and pushed the company to be stuck in the mud.
In order to build the company all over from the scratch, Mr. Ken Goodrich desired to first build a better reputation for this business. With a new management team for the company the staff of 84 individuals and 54 vehicles were all dedicated to help build and expand the company as much as possible. Thanks to Mr. Goodrich, not only did the customer service improve a lot, but the quality of the overall installations improved. With quality control checks, customers actually began to feel like they got so much more than what they paid for.
Goodrich wants to clients to see the change that has been undergone over the past six years. As this company is not what it once was, this company now offers quality installations at a better price. As this company recently celebrated its 75th anniversary, this is one of the few companies that has continued to gain success and momentum with the better services and better prices.